The home for our “Website as Hub” series and other high-level strategic pieces. It focuses on the philosophy of owning your digital real estate rather than “renting” space on social media.
Let’s be real for a minute: you didn’t start a contracting business or a local non-profit to spend four hours a day “doing the socials”. You’re busy managing crews, closing deals, or serving the community. Yet, in the modern digital reality, if you aren’t visible, you’re essentially handing your leads to the competition. We’ve talked […]
In the Apple TV+ series Severance, characters undergo a procedure to surgically divide their work memories from their personal ones. Mark Scout steps into an elevator, and suddenly, his “Outie” (personal life) vanishes, replaced by his “Innie” (work self). While the show is a dystopian thriller, as a 24-year veteran managing client websites, SEO strategies,
