Your Annual Partnership Agreement
Everything you need. One flat rate. No surprises, no nickel-and-diming — just your digital presence running strong, all year long.
When you sign on with David Turner Designs, you’re not just getting a website built — you’re getting a working partner who keeps your digital front door open and looking sharp 365 days a year. Your annual retainer covers the whole operation: hosting, email, upkeep, and the ongoing work of keeping your site fresh and functional.
Below is a plain-English breakdown of exactly what’s included and what we each bring to the table to make your investment pay off.
What's Included
Your Annual Retainer Covers
Website Hosting
- →Managed WordPress hosting
- →SSL certificate (secure padlock)
- →Daily backups
- →Uptime monitoring
- →Core software updates
Email Hosting
- →Professional branded email
- →Spam filtering & security
- →Webmail access
- →Mobile setup support
- →Account management
Website Maintenance
- →Plugin & theme updates
- →Security patches
- →Performance optimization
- →Broken link & error fixes
- →Form & function testing
Unlimited Updates
- →Text & copy changes
- →Photo & image swaps
- →Service/menu edits
- →Pricing updates
- →New page additions*
* Major structural redesigns or brand-new site builds are quoted separately.
The Partnership Side of Things
Content Is Your Job — And It Matters More Than You Think
Here’s the honest truth most web agencies won’t tell you: a beautiful website with stale content is a liability, not an asset. David Turner Designs handles all the technical heavy lifting — but the content that lives on your site needs to come from you. You know your work, your prices, your hours, and your customers better than anyone.
“Think of your website like the front window of your shop. I keep the glass clean and the lights on. You’re the one who changes out what’s on display.”
That means when you finish a big roofing job, send us those before-and-after photos. When your seasonal pricing changes, shoot us a message. When you add a new service, let us know. The faster you get us that content, the faster your site reflects the business you’re actually running today.
Your Responsibilities as a Client
Why This Actually Matters for Your Rankings
What Google Thinks About a Dormant Website
Google is always watching. Its job is to send people to the most relevant, trustworthy, up-to-date results it can find. When your website sits untouched for months — same content, no new photos, no changes — Google’s crawlers start to take notice. And not in a good way.
The Dormant Site Penalty (It’s Real)
Search engines interpret inactivity as irrelevance. A site that hasn’t changed in six months signals to Google that the business may have slowed down, closed, or simply stopped caring. That signal can cost you ranking positions — often without any warning.
Fresh content tells Google you’re active, relevant, and open for business right now. Every new project photo, updated service description, or seasonal special you add is a signal that your business is alive and kicking. It doesn’t have to be a blog post every week — even small, regular updates make a measurable difference in how your site performs in local search results.
For contractors especially, this ties directly to your placement in the Google Map Pack — those three business listings that appear at the top of local search results. Staying active on your site, keeping your Google Business Profile current, and collecting new reviews are the three biggest levers you control. We manage the technical side; the activity has to come from you.
The bottom line: your annual retainer keeps your digital foundation rock-solid. But a strong foundation only works if you’re building on it. Regular content updates are the single most impactful thing you can do to get more calls from your website.
Questions About Your Agreement?
Reach out any time. David’s always a phone call or text away — no ticketing systems, no waiting on hold, no runaround. Just straight answers from the person who built your site.